Growing your business with Social Media will not only drive traffic to your website, but also your business thrive.
The fact that 83% of business-to-business marketers invest in Social Media brand exposure [SocialMedia Today] is illustrative of this, while Social Media Marketing budgets are expected to double within the next 5 years. It is vital, therefore, to take advantage of the Social Media boom to take your business to the next level, and here are some quick and easy ways to do it:
1. Create A Social Media Portfolio
It is easy to think that once you’ve created a Facebook page, the job is done and the people will come. In actual fact, it is a great idea to utilize all possible avenues to generate leads on Social Media. Twitter is a fantastic way for increasing brand visibility through retweets, while LinkedIn is a must have, especially for business-to-business companies. Somewhat surprisingly, with 1.2 Billion visits per month, Google+ is comfortably the most visited social network, so it is well worth creating an account. While not quite ‘traditional’ Social Media, having an active YouTube channel is a brilliant way to ensure there is a steady stream of content for your other Social Media outlets.
2. Stay Active
It’s all very well creating a plethora of Social Media accounts, but all your hard work will be in vain unless you keep them updated. This doesn’t have to be as time consuming as you think – when you have some spare time, you can schedule posts to appear at a later date, while investing in a dashboard like Hootsuite makes keeping on top of your various accounts a great deal easier. While progress may be slow at first, regularly posting and linking to stimulating content will soon pay dividends.
3. Know Your Audience
There is no point keeping your Social Media up to date if the content you’re posting isn’t relevant to the needs of your audience. A great way to build up an audience profile is by asking your followers questions. You will get some valuable, free feedback and at the same time build up a dialogue with your followers. Once you have an idea of your customer demographic, you can tailor the type of content you post accordingly.
4. Network, Network, Network!
Your Social Media accounts are not only a great outlet for promoting your own services, but also an opportunity to build up productive relationships with other businesses. If you post a link to another business, chances are they will reply in kind. This can be especially effective when the other business has a greater Social Media reach than your own. All of a sudden, your services will be visible to a far wider audience, and some free leads may be generated - networking is a great way to grow your business with soeic
This one ties in with number 3 – growing your business through Social Media is keeping track of where you’re thriving, and where you’re failing. There are a number of analytics tools out there, but the most comprehensive is Google’s free Analytics plugin. This will allow to see in real time how people are reacting with your site, while it wall also give you an insight into where your visitors are coming from and indeed the overall conversion rates. An absolute must have for anyone looking to drive business growth through Social Media.
Even with all these tools at your disposal, managing and analyzing your social media accounts is time consuming and may not be your number 1 priority. Even so, it is still imperative to build and maintain a healthy Social Media presence to really take your business to the next level, and this is where WOW comes into play. Our bespoke Social Media Marketing Service is tailored to your very needs and, with our extensive experience working with analytics software, you can be sure we have the tools you need.
Last week, we looked at How To Increase Website Traffic With These SEO Tips, and next time around we will be giving you a Beginners Guide To Increasing Your Website Traffic With Inbound Marketing, so don't forget to watch this space!For more information, give us a call on 0208 257 3592 or head to www.wowconsulting.co.uk arrange a consultation.