With 93% of all online experiences starting with a searching, using SEO to boost website traffic is integral to growing your business online.
A recent study by Optify showed that 60% of all clicks go to the top 3 ranked search results – SEO driven high quality content increases website traffic. Here are some easy to implement SEO steps to boost your web traffic, increase your online visibility and help your business thrive:
- Blog Your Socks Off
Good content is king, and a great way to build up a library of content is through regular blogs. Not only will you end up with a plethora of unique webpages, you can use Google’s free Keyword Tool to ensure the right people find your content. Blogging is also a great way to engage potential clients, so a well-written blog post can double up as an effective piece of free advertising.
- Consider SEO When Building Your Website
Make sure your Web designer knows and understands your SEO expectations. Once your website is built, retrofitting it for SEO really isn’t worth it. Use a Website Design Service with experience writing SEO content and formulate an SEO Strategy from day one to achieve the best results.
- Build Unique Keywords
Unless your company is household name, chances are people won’t be typing your company name into a search engine. Therefore, make sure every page has a unique ‘Title’ tag. This way, people searching for a service you provide, but are unfamiliar with your business, will be drawn to your website.
- Remove Duplicate Content
If you have the same, or very similar, content on multiple pages on your site, your pages can be de-indexed. This particularly applies to websites that may have a number of similar area sits – it can be a time consuming process, but going through and re-writing your mini-sites can save you a lot of hassle in the long run.
- Link Directly From Your Homepage
Build up the reputation of your most important pages by linking them directly from your homepage, thereby improving their standing and visibility through search engines. On top of this, provide links to relevant blogs and websites – if you have a good site, there’s a reasonable chance they’ll link back to you.
- Pay Attention To Analytics
Setting up and learning how to use Google Analytics will give you an insight into your visitor activities, including what pages they visit most frequently and the keywords they used to find it. This information is invaluable, and can help you work out what’s going well, what isn’t and enable you to get the most out of your website.
- Find Your Call To Action
Even the best SEO is pointless if you have a weak or absent call to action. The whole point of attracting people to your website is to drive encourage conversion and drive sales, so once they’ve landed on your webpage make sure your Call To Action is as effective and polished as possible. You’ve put so much effort into steering towards your website, so their visit needs to be worth it.
There is no point investing time and money in SEO if it’s not going to be done properly, and this is where WOW comes into play. With a wealth of experience helping businesses of all shapes and sizes build their online profile through SEO, at WOW we know exactly how to meet your expectations.
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Our next post will be exploring 5 Genius Ways You Can Grow Your Business Online With Social Media, so keep your eyes peeled!
For more information or arrange a consultation, give us a call on 0208 257 3592, or pay a visit to www.wowconsulting.co.uk