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4 Strategies For The Delight Stage Of Inbound

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Focusing on top of the funnel activities designed to attract and convert prospects might seem logical when you're starting out with inbound marketing. But there are two big problems with this approach: first, it takes time and a lot of effort to ramp up your traffic and start generating quality leads; and second, you’re leaving money on the table if you’re not maximising the value of your existing customer base and ensuring your churn rate is as low as possible from day one. Instead, ensure your campaign gets off to a flying start and shows a quick return on investment by prioritising the delight stage of inbound and marketing to your customers first.

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4 Simple Ways To Rock Twitter for Inbound Marketing

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 With more than 230 million users and 500 million tweets sent every day Twitter is an essential ingredient in any successful B2B inbound marketing campaign and one of the most effective ways to drive traffic to your website and deeper engagement with prospects and customers. Here are 4 simple ways your business can rock Twitter for inbound marketing.

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Social Selling And The Art Of Seduction

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Social selling is a lot like seduction. It may be slower than old school sales but it's infinitely more powerful (and enjoyable!) We take a light hearted, tongue in cheek look at how to sex up your social selling by applying some devastatingly effective seduction techniques courtsey of author Robert Greene's best-selling book The Art Of Seduction

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Tech Buyer Personas: Who Do You Think You’re Talking To?

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 Tech buyer personas help you segment your audience, map content and create more effective lead nurturing campaigns. But if you only have one or two and are still mainly targeting the IT department, the CIO or the “tech guy” I’ve got news for you. You’re doing it all wrong.  

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6 Sales And Marketing Tips For Tech Companies in 2016

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The world of Sales and Marketing is innovating and updating itself almost as regularly as the tech and software industry. Sales & marketing within this sector is understandably no

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The Ice Bucket Challenge and Social Media Marketing Gold

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I’m sure by now you will have all heard of the Ice Bucket Challenge, if you haven’t then the simple premise was for the challengers to have a bucket of ice cold water poured over their

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How To Become A Thought Leader In Your Industry

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Inbound marketing is more than just attaching bells and whistles to attract customers to your website. It is a way of distinguishing yourself from your competitors and offering great

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3 Technology Companies That Are Already Reaping The Rewards Of Inbound

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 The adoption of inbound in the tech and software industry has not taken place over night, but quietly more and more companies are now adopting inbound strategies as the backbone of

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Upcoming Marketing Trends That Could Change Everything In 2016

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