A lot of people have bought into the erroneous belief that SEO and content marketing are two separate things. It may have had some truth back in the day but now, the two are so intertwined they should be thought of concurrently.
Without content, there is truly no need or channel for SEO, and without SEO your content is relegated to the nether-reaches of the search engines.
We need to look at how they can complement one another, rather than vie for attention. So here are some handy little tips for making sure your content and SEO play nice together!
Satisfy searcher intent
These days, Google is on a quest to ensure they are serving the best content to match the query of each searcher as they can. This means that you should concentrate on writing entirely on topic, with your readers’ questions, problem points and interests in mind. You no longer have to write content purely to satisfy the search algorithm.
The world is going mobile – over half of all traffic is now from mobile devices. Make it your business to know that your pages are responsive and compatible with various mobile devices, as Google’s latest algorithm update now includes this as a factor for deciding where your page should be ranked.
Cross promote your content on social media and include social sharing buttons on your pages to make it as easy as possible for people to spread the word. Social media presence is now factored in to ranking decisions and the more links you have to your content the better for your SEO.
Utilise Visual Content
People process images 60,000 times faster than text, so it only makes sense to use as much visual content as you can. It also helps increase the average time people spend on a page, which is also a ranking factor.
Integrate keywords naturally (but with SEO in the back of your mind!)
Gone are the days of keyword stuffing your way to top page rankings, although keywords do still play a vital role. Make sure you use your primary keyword in titles, at the start of your content and dotted around the text wherever they fit naturally into the flow of a sentence.
Still do on-page SEO
It’s still very important, perhaps more than ever before, to make sure things like SEO title tags, meta descriptions, image ALT tags and H1 tags are crafted properly for the best impact on ranking.
Conduct Thorough Keyword Research
Keyword research is vital to ensure that both your SEO efforts pay off and that your content is relevant to what searchers reading about your product or service want to know. Research shows you the highest searched terms to target, competition and can even give you inspiration for what to write about in your next batch of content.
If you would like a simple, step by step guide to follow on how to conduct proper and effective keyword research to truly unite your SEO and content, simply click on the button below.
For more information, get in touch with us at WOW Consulting on 0208 257 3592 or send us an email to email@example.com.