December 10, 2015
November 02, 2015
Having an enormous amount of contacts in your database with a complete mash up of information can be incredibly detrimental to an email campaign and actually prevent the relevant people from receiving your great content and offers.
May 05, 2015
If you’ve generated a lot of content but are not sure exactly who to target it in your next lead generation campaign, A/B Testing is definitely worth a try. Not only is it a great way of monitoring who is reading what and essentially grading one piece of content against another, it’s not that hard to get your head around. Gone are the days of basing your content targeting on educated guesswork.
December 18, 2014
Email marketing is an indispensible element in relationship marketing, enabling you to build rapport and target your promotional messages at people who have already signaled their interest in your products and services. It is also a fantastic way to cement and nurture relationships with existing customers.
October 08, 2011