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The 5 Essential Elements Of A Compelling Call To Action

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To get new business, you need a collection of elements consisting of an offer or giveaway, follow up emails, landing pages and thank you pages. But the aspect that sets the

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How To Encourage More Customer Reviews [Infographic]

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Customer reviews are of vital importance to any business. Consumers want to know that they can trust your business, products and services before they make the decision to hand over their money to you.

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5 Effective Ways To Optimise Your Landing Pages

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Whether the goal of your landing pages is to sell a product, or just collect an opt-in email address, the value of landing page optimisation cannot be over emphasised. However this facet of the sales process has become the forgotten avenue of marketing. Marketers go to extremes to make sure their website and blogs are optimised to the hilt, but landing pages – the real money making pages - often don’t receive the same sort of attention.

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Sales Tips to Help You Avoid Making These 5 Crucial Mistakes

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It’s tough enough to get sales conversions without accidentally shooting yourself in the foot. To make sure you’re on the right path, take a look at these mistakes that are so easy to make, and sales tips on how to stop them. Even though we all possess different skill levels and abilities, most of these sales tips apply universally, and we can all benefit by keeping them in the front of our minds.

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Great Conversion Tips That Will Make You More Money in 2015

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Great conversion is the bread and butter of not just remaining in business but to grow and turn a better profit. Everyone wants better conversions so the science of optimisation is gaining more and more importance for businesses that are really serious about striving to succeed.

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Lead Qualification: The Key to Sales and Marketing Integration

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For any sales funnel to work effectively, it is vital that your sales and marketing integration is running smoothly. To ensure this is the case, your team must know the boundaries of their individual roles, the positioning of each lead along the buyer journey and where to hand over. Qualifying your leads will help get your operation running like clockwork, so here’s how…

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What Does an Effective Marketing Automation Strategy Look Like?

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Marketing automation is not just software that completes arduous, repetitive tasks on your behalf, but also includes tactics that let you fully optimize your marketing and sales funnel. The implementation of great software with a marketing automation strategy will allow you to produce and effectively deliver useful content to prospects at every stage of the buyer’s journey, generating lots of business for your company.

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10 Tips For Optimising Your Content To Attract Better Leads

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The goal of Inbound Marketing is to attract and eventually convert leads, and optimising your content to attract better leads is only going to lead to higher conversion rates in the long run. Ensuring your content appears in the right places and is aimed at the correct people, and here is how it’s done…

1)   Use Buyer Personas

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4 Ways To Generate Leads With Social Media Marketing

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Social Media is booming, and knowing just how to generate leads with Social Media Marketing is a great recipe for success. With Facebook now boasting 1.2 billion users worldwide and a quarter of all users checking their account at least 5 times a day (Digital Buzz Blog), it is the premier social media platform.

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