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Are Poorly Optimised Landing Pages Your Marketing Missing Link?

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Landing pages hold the key to your marketing success. They are the point of decision for prospects reading your content, to either turn away and disappear, or to hand over their

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The 5 Essential Elements Of A Compelling Call To Action

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To get new business, you need a collection of elements consisting of an offer or giveaway, follow up emails, landing pages and thank you pages. But the aspect that sets the

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How To Craft Irresistible Press Releases

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There is no magic formula to creating an effective press release. But, if you adhere to these several basic guidelines, they will help you to succeed in this specific and specialised form

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Conversion Optimisation Can Positively Affect Your Sales

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I’m sure you often hear other marketers bemoaning a lack of traffic to their pages as the bane of their existence. If this is the case, it’s a fair bet that they haven’t used conversion optimisation to achieve the most out of the traffic they are getting.

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How To Get People To Click On Your Links

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So, you’ve created some great content. The next step, is getting the reader or viewer to click on your links you provide that take them to your offer, whether it be a product, opt-in or something else to help them down your marketing funnel.

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Leveraging Your Email List: The Basics of Lead Regeneration

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So you’ve got an extensive email list, populated with old leads that have long gone cold from previous marketing campaigns. They sit there clogging up your database and gathering dust, and you have long given up trying to make them sales ready. The occasional emails you send out to them are met with more unsubscribes than opens, and you’re considering simply removing them from your database altogether.

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4 Actionable Tips for Generating Better Leads

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The ultimate end-game of any digital marketing strategy is generating better leads. Regardless of how many people are reading your content or visiting your website, if a decent percentage aren’t converting into leads, all of your digital marketing efforts could essentially prove fruitless. There are tons of lead generation techniques out there, but only a minority are realistic to implement or come with a guarantee of tangible results. Here are 5 easy to implement tips to get you on the road to generating better leads: 

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