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Get Your CEO On Board With These Magic Words: Marketing Automation Buy-in

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84% or companies are currently using or planning to implement marketing automation, but there are plenty of excuses not to, such as: no budget, a sound outstanding system or it not being worth the investment. However, marketing automation can transform your sales funnel for the better, so here are some suggestions for getting marketing automation buy-in from your CEO.

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Lead Qualification: The Key to Sales and Marketing Integration

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For any sales funnel to work effectively, it is vital that your sales and marketing integration is running smoothly. To ensure this is the case, your team must know the boundaries of their individual roles, the positioning of each lead along the buyer journey and where to hand over. Qualifying your leads will help get your operation running like clockwork, so here’s how…

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Keep Your Social Media Growing Without Burning the Midnight Oil

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With 93% of businesses incorporating social media tactics into their marketing plan, it is safe to say it is an essential part of business growth and success. But I’m sure you’d agree that there tends never to be enough hours in the day to complete all of your tasks, and social media engagement can be a lengthy one.

To help save you time without having to compromise to keep your social media growing, we have come up with 4 ways to improve efficiency. Here’s what you need to do…

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4 Indicators That Your Email List Needs A Clear Out

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Having an enormous amount of contacts in your database with a complete mash up of information can be incredibly detrimental to an email campaign and actually prevent the relevant people from receiving your great content and offers.

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Marketing Automation Skills Your Employees Need to Complete The Jigsaw

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Whilst Marketing Automation can greatly improve the efficiency of your sales funnel, it is also important to make sure you have a good team with the requisite marketing automation skills to maximise the software.

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6 Top Tips For Keeping Your Marketing Automation Content Crisp

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Marketing automation is all about optimizing the various stages of your marketing and sales funnel in order to nurture prospects, convert leads and carry on delighting customers for repurchase. The best way to do all of these is with highly personalized, engaging and helpful content which can then be delivered to the right people, at the right time, over the right channels using automation software.

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Money Talks: The Cost of Implementing Marketing Automation

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Implementing marketing automation into your business can seem like a big leap, and initially rather a costly one. However it is important to bear in mind that when purchasing marketing automation software, you are not simply paying for a few processes to become programmed and automatic. Rather, you are investing in the returns automation can bring to your business in the form of better lead qualification, higher conversion rates and an increase in sales and revenue.

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5 Marketing Automation Tools To Make Your Life Easier

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Marketing automation tools are all about freeing up your precious time by taking lengthy, time consuming processes and making them, well, automatic! Different pieces of software vary in what tools they offer but we have put together a list of the best bits that will cut down your administrative tasks and make your marketing campaigns run more smoothly and efficiently.

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What Does an Effective Marketing Automation Strategy Look Like?

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Marketing automation is not just software that completes arduous, repetitive tasks on your behalf, but also includes tactics that let you fully optimize your marketing and sales funnel. The implementation of great software with a marketing automation strategy will allow you to produce and effectively deliver useful content to prospects at every stage of the buyer’s journey, generating lots of business for your company.

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