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Social Media Strategy: Focus On Goals Not Tactics

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Are you struggling to get traction with your social media efforts? Chances are, it's because you don't have a social media strategy and are focusing on tactics, not your business goals.

According to an article by Angie Scottmuller in Search Engine Watch, most businesses lack a social media strategy and plan that provides business focus and makes measuring return on social media clear and easy.

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4 Simple Ways To Rock Twitter for Inbound Marketing

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 With more than 230 million users and 500 million tweets sent every day Twitter is an essential ingredient in any successful B2B inbound marketing campaign and one of the most effective ways to drive traffic to your website and deeper engagement with prospects and customers. Here are 4 simple ways your business can rock Twitter for inbound marketing.

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Social Selling And The Art Of Seduction

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Social selling is a lot like seduction. It may be slower than old school sales but it's infinitely more powerful (and enjoyable!) We take a light hearted, tongue in cheek look at how to sex up your social selling by applying some devastatingly effective seduction techniques courtsey of author Robert Greene's best-selling book The Art Of Seduction

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The Ice Bucket Challenge and Social Media Marketing Gold

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I’m sure by now you will have all heard of the Ice Bucket Challenge, if you haven’t then the simple premise was for the challengers to have a bucket of ice cold water poured over their

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How Integrating Email Marketing And Social Media Can Turn Your Campaign Into A Winner

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Email and social media are two of the biggest weapons marketers possess, but so many of us are as yet unaware how to make them work well together. Integrating email marketing

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5 Fan-Killing Social Media Mistakes

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It’s surprisingly easy to make mistakes on social media that can cost your reputation a great deal.  Something said in passing, or a seemingly clever remark can swiftly turn into a

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Facebook Advertising: Why Your Business Needs It [Infographic]

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You may have seen in the news recently that Facebook reached 1 billion active users signed into Facebook in one single day. 

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Why You Need Facebook For Your Content Marketing

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If you have been marketing for any length of time, there is simply no way that you haven’t, at some point, been advised that social media in general is essential to your online success. And Facebook is a big part of that. I would say that this is all true, but with one major caveat: you have to know how to use it, or you’ll come away believing that it is a useless, time-wasting exercise in futility.

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What Is Hashtag Marketing And How Can It Help You?

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Hashtags have taken the world by storm, and the world of marketing is no exception. Hashtags were born on Twitter, which remains the most popular venue for them, and have developed across many other social platforms to form hashtag marketing.

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