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6 Sales And Marketing Tips For Tech Companies in 2016

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The world of Sales and Marketing is innovating and updating itself almost as regularly as the tech and software industry. Sales & marketing within this sector is understandably no

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3 Technology Companies That Are Already Reaping The Rewards Of Inbound

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 The adoption of inbound in the tech and software industry has not taken place over night, but quietly more and more companies are now adopting inbound strategies as the backbone of

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3 Sales & Marketing Growth Hacks for Tech CMOs

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 Every tech and software CMO wants to growth their marketing capability. The more high quality leads their sales team, the more successful that sales

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Tech And Software Companies Are Missing A Trick With Their Websites: Here’s Why

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It is no secret that tech and software is a competitive sector, with companies desperately searching for anything that might give them the edge. While more and more companies are embracing inbound, website conversion is still low for the majority of tech and software companies, with very few using website personalisation to optimise lead conversion.

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How Closed Loop Reporting Can Increase Sales Conversions In The Tech & Software Industry

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Buying processes in the tech and software industry are long and often complicated. Due to the prevalence of information now available to the B2B buyer, it is highly unlikely that this

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Tech Companies: Why Customer Service Should Be A Key Part Of Your Sales & Marketing

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Every good tech & software company prides themselves on offering a high level of help and support to existing clients. Indeed, enterprise software systems are among the biggest single expenses for a great deal of companies, and these companies often depend on the software to function. As a result, high quality and responsive customer service and support is vital to the continued success of both buyer and vendor.

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How Important Is Website Design For Tech & Software Companies?

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In theory, constructing an effective website should be mean and drink for Tech and Software companies. However, in practise this is exactly where a lot of successful, established

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Tech Companies: How To Get Past The Gatekeeper With Inbound Marketing

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Getting past the gatekeeper is a key sales & marketing challenge for most industries, but I have found it to be a recurring issue particularly with companies in the Tech & Software

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